Moneymanagement’s Weblog

Gen X theory

Posted in interesting by moneymanagement on July 24, 2008

Jeffery Pilcher, brand builder par excellence, has an excellent post on why Gen X is ignore by financial markters

He says

Gen X has already graduated college, got their bank accounts (read: “inertia”), got their home loans, their home equity loans, etc. They have decent jobs and equity in their homes (that they’ve probably already tapped), but other than that, they don’t have much in the way of real significant investable assets. Maybe $100,000? That’s probably generous for most Gen X-ers. Whatever amount it is, it surely isn’t as much as Boomers.

Here is an ultra-crude graph depicting the typical financial journey the average person makes. It shows how Gen X is in “no man’s land” when it comes to financial services.

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